Twitter Daily User Growth Hits ‘All-Time Highs’ During First Week Under Musk | ZeroHedge

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From: zerohedge

Twitter Daily User Growth Hits 'All-Time Highs' During First Week Under Musk | ZeroHedge

While Twitter may be shedding virtue-signaling advertisers (who totally weren't looking for reason to trim their ad budgets), daily user growth during the company's first full week under Elon Musk has hit 'all-time highs,' according to an internal document seen by .

According to an internal FAQ given to the company's sales team for use in conversations with advertisers, Twitter's monetizable daily user (mDAU) has jumped to more than 20%, while "Twitter's largest market, the US, is growing even more quickly."

The company has added more than 15 million mDAUs, "crossing the quarter billion mark" since the end of Q2, when it stopped reporting financials as a public company.

Advertisers are reportedly scratching their heads over to voice complaints with since the resignation of top advertising exec, Sara Personette.

The FAQ was distributed by 10-year company veteran Alex Josephson, VP of Twitter Next - an internal team tasked with helping brands create campaigns on the social network since 2019. According to Josephson's post to the sales team, 25% of the organization was affected by last Friday's mass layoffs, and that "the decision to scale back our presence in select geographies contributed significantly to the sales reductions."

Meanwhile, the FAQ addresses the upcoming revamp of the Twitter Blue subscription service which introduces paid verification - saying it will "not affect existing verified accounts at this time," and that "large brand advertisers who are already verified will now have an additional ‘Official' label beneath their name upon Twitter Blue's relaunch this week."

Musk was reportedly tossing around a $19.99 monthly price point for blue checks, however after far-left author Stephen King threw a Twitter tantrum, Musk lowered the price to $8 per month - which he's been tormenting 

We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?

-- Elon Musk (@elonmusk) November 1, 2022

 

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